Idea Checklist Essay Example | Topics and Well Written Essays - 250 words

Idea Checklist - Essay Example This paper seeks to provide a brief statement that identifies a product and three new, creative ideas relating to the selected product. Before developing a new product, one must look into various issues such as: generating ideas from suggestions of the customers; assessment of these ideas whether or not they fit with the strategy to be employed; research the market by focusing on the competitiveness of the product; team formation; designing critical path, setting budgets; considering other related risks; defining basic product requirement; valuing the selling price; designing the product; coming up with a prototype, gearing up for a full-scale invention; and final essential issue is continuous monitoring of the product (Wilson, 2013). Below is an example of a checklist based on a release-readiness checklist for a desktop software product. This kind of a checklist is an exit manuscript that indicates whether or not a specific product features gives an acceptable user experience. In conclusion, as demonstrated in the above example, there are various approaches for evaluating one’s idea. The most important aspect is to choosing the best criteria that best suite a particular entrepreneur’s needs depending on the type of the product (Hisrich, Peters & Shepherd,

SC2C67C Rights, social justice and diversity. (Criminology subject) Essay

SC2C67C Rights, social justice and diversity. (Criminology subject) - Essay Example His major thesis was that the basic equalities that we all share as ‘citizens’ in modern western industrialized democracies have the effect of reducing or ameliorating basic inequalities. In T.H. Marshall’s view, citizenship should mean an enhancement in the concrete substance of civil life, a general reduction of risk and insecurity, an equalisation between the more and less fortunate people in all areas and at all levels (p.1965). The main purpose of citizenship according to T.H. Marshall is to achieve a fuller measure of equality, an enrichment of the various aspects of which the status is made, and an increase in the number of those on whom the status of citizenship is bestowed. Equalisation is not so much between classes as between individuals within a population which is now taken as one class. Equality of status is considered to be more important than equality of income (Dwyer, 2004: p.1965). The rights of citizenship: Dwyer (2004: p.1965) states that T.H. Marshall had delineated three rights, as integral to citizenship: civil (legal), political and social: The civil element is composed of the rights necessary for individual freedom – liberty of the person, freedom of speech, thought and faith, the right to own property and to conclude valid contracts, and the right to justice. The political element is the right to participate in the exercise of political power, which includes universal suffrage, which is the right to vote without restrictions such as property qualifications, and the right to hold public office. The social element is the whole range from the right to basic economic welfare and security, to the right to share in the full in the social heritage, and to live a civilized life according to the standards prevailing in society (Dwyer, 2004: p.1965). The duties of citizenship: Corresponding to the rights are the duties of citizenship: paying taxes and insurance contributions, education

Integrated Marketing Communications Plan for Volkswagen Research Paper

Integrated Marketing Communications Plan for Volkswagen - Research Paper Example The Volkswagen Group is one of the largest car manufacturing companies in the world. With its latest launch â€Å"Polo†, Volkswagen has come out with an innovative ad to attract large number of consumers. The IMC tools used by Volkswagen in the case of Polo have been advertising through both print and electronic media, internet marketing, online banners, direct marketing, etc. Volkswagen’s prime IMC strategies related to the Polo car can be discussed as follows:Advertising is the form of communication which s non-personal and provides information about the services, products and the organization. Volkswagen’s television commercial of the Polo car was to make a new beginning in the small car segment. The company through the ad campaign has tried to differentiate itself from other car makers as its television was made to attract young males while other small car makers are largely targeting females. The advertisement has been used extensively by Volkswagen to creat e awareness about the new Polo car and its unique features which makes it a choice for young males rather than showing females taking their cars for shopping. The ad campaign for the Polo car was on the line of â€Å"Dedicated Followers of No One†. The ad campaign has been used by Volkswagen to target people especially males who like to have their own style rather than keep changing with the trends. Interactive marketing or internet marketing as become the most sought after advertising prospect for the companies. With more and more people using internet the companies are getting more inclined towards internet marketing through which they can target a healthy number of people. Volkswagen has used this medium to extend its reach globally in context to the Polo car. The company has very well used internet marketing by putting ads through online banners on popular social networking sites and other websites. Further a special micro site was created to attract the target market esp ecially the young males. The page of the website was designed as a driving game to give the people excitement of driving a Polo car. Celebrity interviews were also posted on the micro site as a tactic to attract consumers. The interactive marketing was used to further create eagerness amongst the young car lovers. Social Media Volkswagen also used social media strategy in the form of a game based on Marco/Polo. The company promoted the Polo car on a popular social ne

Diabetes type 2 treatment and prevention Research Paper

Diabetes type 2 treatment and prevention - Research Paper Example 2011). This brings us to the question; what is diabetes? Bethesda, M. (2008) describes diabetes as a disorder that affects the way the body utilizes digested food for energy and growth. Candib, L. (2007) says that biological factors contribute to the offspring chances of getting diabetes. Tuomilehto, et al (2011) says that the good news is that diabetes may be prevented despite it being a hereditary disease, evidence proves that diabetes may be delayed or prevented in persons at high risk (those with impaired glucose regulation). Clinical research has proved that those at risk of developing diabetes have a 50% chance of not developing it provided they follow a healthy lifestyle; this includes a healthy diet, maintaining a healthy body weight and increasing the level of physical activity. Frank, B. (2011) suggests that obesity and overweight are the leading contributors to diabetes. He says that the majority of adults in the developing countries is affected the most. Tuomilehto, et al, (2011) suggests that obesity can be prevented or reduced by encouraging people to do physical exercise, improving on their eating habits; this may be achieved by eating smaller portions and choosing healthy foods such as fruits and vegetables and by eating boiled foods that have less cholesterol and change of lifestyle;. He further suggests the following as ways of preventing obesity; change of family eating habits and activities rather than focusing on weight reduction. Parents should act as role models for their children; they may do this by eating healthy and increasing their level of physical exercise Bethesda, M. (2008) says that in addition to being obese and overweight the age of above 45 years is also a risk factor for developing diabetes. He further suggests those with the age of above 45 years should go for regular medical checkups, which should be repeated at least every 3

Let them die Essay Example | Topics and Well Written Essays - 500 words

Let them die - Essay Example 500 hundred languages are spoken by less than 100 speakers; another 1500 languages are spoken by less than 1000 speakers. Most of the languages will survive in the next decades. Such disappearances are galvanized into action in increasingly vocal campaign to preserve a linguistic diversity. When a language dies we lose the possibilities of a unique way of describing and perceiving the world. The effect of homogenizing monoculture upon the ways of life, pop ham was afraid of the spread of English by the American culture; it was delivered by Japanese technology and hegemony of a few notable transactional languages. David a linguist echoed the sentiments last year. We care about the dying languages which reduces the diversity of the planets. Vanishing voices, Daniel and Suzanne, link to preserve languages to the campaign for fundamental human rights and protection the minority groups which is regarded as aggressive cultural imperialism and globalization, they argue in a bench mark in cultural diversity. Death of languages is symptomatic cultural death a way life disappears. The point of any language is to enable communication, the translator Miguel Leon and renowned Mexican historian has put it in order to survive, a language must have a functional language spoken by few or a hundred, is not a language. Enriching to learn other languages delve into other cultures, but it is not because different cultures and languages are unique. Making across contact of barriers of culture and languages allows room for expansion of horizons and becomes more universal (Lyons, 148). Human capacity of any language shapes the way of thinking, most linguists long given idea about people perception of the world, and concepts they hold. French speakers view the universe differently from the English speakers; they speak French which is clearly absurd. Biological notions of racial differences have fallen into disfavor, as a result, of the

UK National Health Service Assignment Example | Topics and Well Written Essays - 1750 words

UK National Health Service - Assignment Example Since then, the government is engaged in expanding the scope of health and social care policy  as  an attempt to become the best welfare state.   First published in 1942, Social Insurance and Allied  service, which was widely known as Beveridge Report, was the work of Sir William Beveridge. The aim was to take the state towards  the welfare  state. In 1942, this influential report was completed and published.   He described various maladies such as disease, idleness, ignorance, squalor as the giant evils and proposed wide-spread reforms in each area (Beveridge, 1969). This report also became the basis for the scheme for free school meals and vaccination against diphtheria for the children who were studying the school. As the medical profession criticized the separation of NHS in 3 parts, local health authorities, general practice, and hospitals, the unification of these services were approved with Enoch Powell’s Hospital Plan. The aim of this report was to do  an investigation  in prevalent inequality in healthcare services in  the country  despite the founding of NHS and was commissioned by  then-secretary of  state, David  Ennuals. This plan brought about  the biggest  change in healthcare in  the country  with increased funding and reform to eliminate geographical inequalities, extension in patient choice and improvement in service  standards.   The concept of welfare state includes the key role of the state in promotion as well as protection of its citizens which includes health, social and economic being. The Poor laws implemented by Royal commission in 1832 anticipated the modern UK welfare state. They were ceased when it was found that they were abused by people. As  the labor party  became  very popular with the people, the Liberal party initiated Liberal  welfare  reforms and laid the foundation of the modern state.  Gradually, they were extended  to  all fields during next 40 years.

Insurance law Research Paper Example | Topics and Well Written Essays - 4250 words - 1

Insurance law - Research Paper Example al law of contract.2 This essay discusses the relevance of the doctrine of utmost good faith in the face of a fast-changing business environment that requires flexibility and equal commitment from all parties to a contract. In order to achieve this, the author provides a background to the topic, and discusses the application of the doctrine in face of both the insurance and contract laws. Stages of the contract process are then interrogated to seek the different and similar requirements that necessitate application of the doctrine. Further, the views of scholars on the doctrine are explored so as to shed light on the apparent controversy that the doctrine has created among researchers and practitioners. The author remarks that the explored literature does not provide a strong basis to warrant a review of the doctrine. Consequently, its applicability in insurance law should remain as it is, even as more modern provisions of law are sought. The U.K. has some of the oldest, formalized insurance laws governing the insurance sector. The law on insurance has been evolving fast over the last century, with major developments intended to rhyme with the evolving geo-political scenes taking centre stage.3 For instance, the Maritime Insurance Act (1906) has recently been overhauled and the Consumer Insurance (Disclosure and Representations) Act (2012) enacted as the industry’s new regulatory framework in order to respond to a growing significance of previously non-existent industries and harmonize the various provisions of the insurance law.4 While different countries have adopted slightly varying versions of the insurance law, the maritime insurance law appears to follow a close-global script. The general script is largely similar to the UK Marine Insurance Act (1906) whose framework has been widely consulted to create equally competent laws for insurance industries in other jurisdictions.5 Perhaps this apparent similari ty in the way different jurisdictions draft their